NICOLE REED / OSLO & BEYOND
Nicole Reed
Scandinavian style.
A little undone. A little edge.
Fashion creator. Personal storyteller.
The woman behind The Scandi Life.
THE WOMAN, NOT JUST THE WARDROBE
Effortless pieces.
Unexpected combinations.
Sharp tailoring. A softer touch. The confidence to make it her own.
German-American and based in Oslo, Nicole Reed brings a personal eye to Scandinavian dressing. Relaxed silhouettes, a considered accessory, an unexpected combination. Style that feels lived in.
AS SEEN IN / SEPTEMBER 2026
Vogue
Scandinavia.
An individual take on Scandinavian style.
Nicole’s street style, featured in Vogue Scandinavia. A vivid knit, a flowing silhouette, and the confidence to wear it her way.
Photography: Ethan Floro
Selected press
MinMote — Min stil: Nicole Reed Read the feature · In NorwegianSELECTED STYLE
01 / THE EDIT
Fluid neutrals and sculptural accessories. Everyday dressing, with a personal point of view.
A flash of leopard print, relaxed tailoring and a favourite black bag.
THE PERSONAL SIDE
Beautiful clothes.
Even better energy.
Statement glasses, a favourite necklace and a smile that says it all. Personal style, in good company.
More of NicoleIN GOOD COMPANY
02 / FASHION & PARTNERSHIPS
NORWAY TALENT HUB
A place in the
fashion conversation.
Based in Oslo, Nicole Reed is the fashion creator behind @the.scandi.life. An ELLE Norway profile and freelance contributor to ELLE Norway, she brings her distinctive eye to fashion stories, events and brand collaborations.
Her approach pairs a Scandinavian sensibility with an international outlook — considered, personal, and always with a little edge.
A NORDIC PERSPECTIVE. A WIDER WORLD.
Style connects us.
Personality keeps us.
Nicole works across fashion, lifestyle and travel, alongside selected interiors collaborations. Through content, brand partnerships and events, she connects Scandinavian labels with audiences at home and abroad, and international fashion brands and established houses with Scandinavia.
Her background in PR and experience at Louis Vuitton and Christian Dior inform her talks on fashion and personal style. An eye for the unexpected detail runs through it all, from the way she dresses to the places and spaces she shares.
During her time in luxury fashion, Nicole received an Extra Mile Award from LVMH Benelux & Nordics, recognising her contribution to the team and the business.
Her predominantly female community spans Scandinavia, the USA, the UK and Germany.
September 2026
LET’S CREATE SOMETHING THAT FEELS RIGHT.
03 / WORK WITH NICOLEA beautiful fit.
A lasting impression.
Brand partnerships and ambassadorships.
Fashion talks, events and destination stories.
For collaborations, brand partnerships, invitations, and media enquiries.